December 04
Shel answers back
Israel and Scoble: an odd couple.
Shel gives more behind the formation of the idea. He hates my title of "the red couch." That's OK. I wanted a wacky title up front so that we don't feel constrained by the title as we write the book. I guess I have the Microsoft disease in that regard. Our code-words are almost always more fun than our product names. For instance, Lonestar became Windows XP Tablet PC Edition 2005. Whew.